🔥 Direct From My Rep 🔥 Updates to Targeting

➡ I’m sure many of you have noticed changes to your targeting. Here’s some insight…

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✅ Starting today, September 4, we will be updating some of the targeting options that we offer.

Specifically, we will be removing thousands of targeting options to help prevent misuse as announced in August – particularly from exclusion targeting.

This includes limiting the ability to exclude audiences that relate to attributes such as ethnicity or religion.

The changes will roll out throughout the day, so you will likely see these updates fully reflected by September 5.

✅ As of September 5, you will no longer be able to use these targeting options when creating, editing or duplicating ad sets starting immediately, although existing campaigns will be allowed to run with these targeting segments until October 1 if they are not modified.

These targeting options will no longer appear in the interfaces when creating new ad sets.

To make it easier for you, we will automatically remove any impacted targeting options upon editing or duplicating an ad set starting September 5 and will provide an in-product notification that we’ve removed some detailed targeting options.

Our goal is to make sure that ad sets affected by these changes do not get paused and would like to work with you to make sure they are updated prior to the October 1 end date to avoid any interruption in your marketing efforts.

To update your targeting, please access Ads Manager and select the affected ad set > click Edit > scroll to Audience section and review targeting > click Publish.

Once you’ve done this for each of the ad sets, your campaigns will be updated and won’t be paused (provided they are not using other targeting options that may be removed, such as Partner Categories)

✅ On October 1, we will pause delivery for ad sets that are still using targeting options that have been removed from our interfaces.

The process to get the affected ad sets back live after that date will be the same as above, but you will not see any delivery after that date until ad sets are updated.

➡ Q: How will this interest and behavior targeting removal affect saved audiences?

Advertisers using a saved audience will continue to have ads delivered to the intended audience until October 1.

For saved audiences that include an interest term that is being removed, they will no longer see that option in their ad set when they try to edit or duplicate an ad set starting today, September 4 and fully rolled out by September 5.

➡ Q: How will this interest and behavior targeting removal affect saved audiences?

Advertisers using a saved audience will continue to have ads delivered to the intended audience until October 1.

For saved audiences that include an interest term that is being removed, they will no longer see that option in their ad set when they try to edit or duplicate an ad set starting today, September 4 and fully rolled out by September 5.

Useful Links: Keeping Advertising Safe and Civil: https://www.facebook.com/…/keeping-advertising-safe-and…