🔥DIRECT FROM MY REP🔥 – Reducing Low-Quality Ads, Split Testing for Campaign Budget Optimization & Grow Your Business with More Engaged App Users

✅ 𝐑𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐋𝐨𝐰-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐀𝐝𝐬 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤

We are expanding on our efforts to reduce links to low-quality experiences and clickbait ads — i.e. those which people consider sensational, spammy, or unexpected — allowing us to show more informative ads instead, and continue to build meaningful connections between people and businesses.

Our expanded enforcement includes disapproving and/or reducing distribution of individual ads with low-quality attributes in our ad auction.

Additionally, multiple ads flagged with low-quality attributes may impact the performance of all ads from that advertiser.

✅ 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐒𝐩𝐥𝐢𝐭 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐁𝐮𝐝𝐠𝐞𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐓𝐞𝐬𝐭 𝐚𝐧𝐝 𝐋𝐞𝐚𝐫𝐧

Test and Learn allows you easily create advertising tests that help identify the strategies that work best for your business by selecting one of our pre-populated questions and letting us set up the right test to answer it.

We recently launched a new question that helps you run a split test for Campaign Budget Optimization, a setting which allows our system to automatically optimize the campaign budget towards the highest performing ad sets in your campaign.

✅ 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐌𝐨𝐫𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐀𝐩𝐩 𝐔𝐬𝐞𝐫𝐬

We’re excited to introduce a new optimization type for app install campaigns that helps you acquire users likely to be highly engaged.

With retention optimization, you’ll have the option to optimize for returns on day two or day seven after install, in order to find users who are likely to return to your app and who can thus help grow your business.

We’re also adding four new metrics in Ads Manager to measure retention performance of app install ad campaigns.

Useful Links:

Test and Learn: The “How can I more effectively manage my campaign budget?” https://www.facebook.com/business/help/299600627522144