โ ย ๐๐๐๐ฎ๐๐ข๐ง๐ ๐๐จ๐ฐ-๐๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐๐๐ฌ ๐จ๐ง ๐ ๐๐๐๐๐จ๐จ๐ค
We are expanding on our efforts to reduce links to low-quality experiences and clickbait ads โ i.e. those which people consider sensational, spammy, or unexpected โ allowing us to show more informative ads instead, and continue to build meaningful connections between people and businesses.
Our expanded enforcement includes disapproving and/or reducing distribution of individual ads with low-quality attributes in our ad auction.
Additionally, multiple ads flagged with low-quality attributes may impact the performance of all ads from that advertiser.
โ ย ๐๐ง๐ญ๐ซ๐จ๐๐ฎ๐๐ข๐ง๐ ๐๐ฉ๐ฅ๐ข๐ญ ๐๐๐ฌ๐ญ๐ข๐ง๐ ๐๐จ๐ซ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ฎ๐๐ ๐๐ญ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐๐ฌ๐ญ ๐๐ง๐ ๐๐๐๐ซ๐ง
Test and Learn allows you easily create advertising tests that help identify the strategies that work best for your business by selecting one of our pre-populated questions and letting us set up the right test to answer it.
We recently launched a new question that helps you run a split test for Campaign Budget Optimization, a setting which allows our system to automatically optimize the campaign budget towards the highest performing ad sets in your campaign.
โ ย ๐๐ซ๐จ๐ฐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ซ๐ ๐๐ง๐ ๐๐ ๐๐ ๐๐ฉ๐ฉ ๐๐ฌ๐๐ซ๐ฌ
We’re excited to introduce a new optimization type for app install campaigns that helps you acquire users likely to be highly engaged.
With retention optimization, you’ll have the option to optimize for returns on day two or day seven after install, in order to find users who are likely to return to your app and who can thus help grow your business.
We’re also adding four new metrics in Ads Manager to measure retention performance of app install ad campaigns.
Useful Links:
Test and Learn: The โHow can I more effectively manage my campaign budget?โย https://www.facebook.com/business/help/299600627522144
Grow Your Business with More Engaged App Users:ย https://www.facebook.com/…/grow-your-business-with-more…

David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook and Instagram ads platform. His expertise is behind the psychology of running high yielding Facebook Advertising Campaigns whether that is through his fully managed private client work, consulting, intensive training events or keynote speaking.