Introducing Facebook Stories Insights for Pages

We recently launched Stories Insights to help Facebook Page admins better understand their Stories performance.

Now, you can access metrics such as unique story opens, forward taps, backward taps, forward swipes, and exits for up to 14 days after posting your Story.

Click on the “Stories” section in the left navigation of your Page Insights to view.

 Instant Articles Now Available as a Standalone Placement

Instant Articles allow publishers to distribute fast, interactive articles to readers in the Facebook mobile app.

We now offer Instant Articles as a standalone placement for your Facebook mobile ad campaigns, allowing you to test and measure performance for this placement as you reach people reading articles on Facebook mobile.

 How to Maximize the Impact of Mobile Video

Globally, more than 75% of video is viewed on mobile devices.

The growth in mobile video consumption provides significant opportunities for marketers, and also a few challenges.

Our latest insights package sets out to help you understand new video viewing behaviors, answer some of your top questions surrounding mobile video, and learn how to optimize your campaigns on Facebook and Instagram.

 Improving Pages, Events and Jobs to Help Local Businesses Grow

Each week, two out of three people on Facebook visit a local business Page or an Event Page, and we continue to introduce updates to make these connections simpler and more valuable.

Our updated Page design helps people find the most relevant information about your business, and easily do things like book an appointment or send you a message by tapping on a simplified suite of action buttons.

Additionally, we’ve made it even easier for people to recommend your business by making recommendations more prominent on your Page, and view your Story through your Page’s profile photo.

We’re also expanding Events and Jobs to help your business connect with your local community.

Useful Links:

Improving Pages, Events and Jobs to Help Local Businesses Grow: https://www.facebook.com/…/improving-pages-events-and…

How do I see insights about my Page’s stories? https://www.facebook.com/help/249460088951927

Instant Articles: https://www.facebook.com/business/help/825186870955247

How to Maximize the Impact of Mobile Video: https://www.facebook.com/iq/articles/how-to-maximize-the-impact-of-mobile-video