๐ฅย MAJOR UPDATEย ๐ฅย If you’ve ever wanted to create video to promote your physical / digital product without having to learn technical software, I’ve got a tool for you…
Video has become one of the most effective ways to connect with customers on mobile, but we know that creating mobile-first video ads is not always easy or approachable.
That’s why we’re introducing new video creation tools that enable you to convert existing images and text assets into mobile-optimized videos with ease: Video Creation Kit and a new video cropping tool.
๐ย The Video Creation Kit has four templates all designed with your business goals in mind.
โก๏ธย The templates are found in Ads Manager within the single video and slideshow formats and are also available under Publishing Tools on your brand’s Facebook page.
The templates make it easy to create effective mobile video ads that follow a performance-optimized story arc. Choose to:
โ ย Promote a product (6 seconds): focus on a key product to generate interest and sales
โ ย Sell multiple products (6 seconds): show a selection of products, promote a special offer and drive sales
โ ย Show product benefits (15 seconds): highlight product features, use case studies or explain how a product works
โ ย Drive product discovery (15 seconds): bring your brand to life and share what makes your product unique
๐ย The video cropping tool enables you to easily crop your videos to match the following Facebook-recommended aspect ratios: 4:5, 2:3, 9:16, 1:1, 16:9.
These new tools are part of our ongoing effort to support businesses of all sizes and empower marketers to create effective ad campaigns built for the ways people are consuming content.
Useful Links:
About the Video Creation Kit:ย https://www.facebook.com/business/help/216283662383974
Making It Easier to Build Mobile-First Video Ads:ย https://www.facebook.com/…/making-it-easier-to-build…
David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook and Instagram ads platform. His expertise is behind the psychology of running high yielding Facebook Advertising Campaigns whether that is through his fully managed private client work, consulting, intensive training events or keynote speaking.
