🔥 Direct From My Rep 🔥 Updates to Targeting

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 I’m sure many of you have noticed changes to your targeting. Here’s some insight…

 Starting today, September 4, we will be updating some of the targeting options that we offer.

Specifically, we will be removing thousands of targeting options to help prevent misuse as announced in August – particularly from exclusion targeting.

This includes limiting the ability to exclude audiences that relate to attributes such as ethnicity or religion.

The changes will roll out throughout the day, so you will likely see these updates fully reflected by September 5.

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🔥 DIRECT FROM MY REP: Holiday Hustle – Planning, Strategy & More 🔥

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If you haven’t started planning, strategizing, and executing some sort of marketing and advertising plan for the holidays…LISTEN UP!

👉 Make sure your advertising friends see this!

It’s time to start putting away those sandals and pulling out your favorite boots – the holidays will be here before we know it!

Below are some topics that are top-of-mind as we approach Q4.

I want you to be as prepared as possible for the busiest and most competitive time of the year on Facebook.

If Q4 isn’t a priority for your clients, I still recommend applying these strategies and best practices to your evergreen and long term strategies.

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🔥DIRECT FROM MY REP🔥 – Reducing Low-Quality Ads, Split Testing for Campaign Budget Optimization & Grow Your Business with More Engaged App Users

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 𝐑𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐋𝐨𝐰-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐀𝐝𝐬 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤

We are expanding on our efforts to reduce links to low-quality experiences and clickbait ads — i.e. those which people consider sensational, spammy, or unexpected — allowing us to show more informative ads instead, and continue to build meaningful connections between people and businesses.

Our expanded enforcement includes disapproving and/or reducing distribution of individual ads with low-quality attributes in our ad auction.

Additionally, multiple ads flagged with low-quality attributes may impact the performance of all ads from that advertiser.

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