How Facebook Advertising Will Change In 2019 Advertising David Schloss November 18, 2018 With the "Direct From My Rep" series, I help educate my
audiences on the steps needed to become succesful with
the new platform changes from the Facebook organization.

Learn more about how Facebook Ads are changing in 2019
and how you can use it to your advantage.
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🔥 Direct From My Rep 🔥 Improving Pages, Facebook Stories Insights for Pages, Instant Articles, AND much more…

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 Introducing Facebook Stories Insights for Pages

We recently launched Stories Insights to help Facebook Page admins better understand their Stories performance.

Now, you can access metrics such as unique story opens, forward taps, backward taps, forward swipes, and exits for up to 14 days after posting your Story.

Click on the “Stories” section in the left navigation of your Page Insights to view.

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🔥 Direct From My Rep 🔥 Facebook In-Stream Video and New Event Sources for Value-Based Lookalike Audiences

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 New Image Ads for Facebook In-Stream Video Placement

As we continue to grow new areas in Facebook, we continue to assess new opportunities for marketers to reach people where they are engaged.

While in-stream ads have been reserved for video ads to date, we are testing inclusion of image ads within the in-stream video placement for campaigns with the conversion objective.

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🔥 Direct From My Rep 🔥 Turning Images to Videos, Self-Serve Brand Lift and Updates to Lead Ads

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 Improving Authenticity and Transparency for Pages and Instagram Accounts

In June, we introduced a new “Info & Ads” section on Pages to give people more context about the Pages and ads they see on Facebook.

We will soon begin to show additional information within Info & Ads, including a “Page History” section that shows when a Page has merged with another Page, and a “People Who Manage This Page” section which will surface the primary country locations the Page is managed from.

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😯 𝐃𝐈𝐑𝐄𝐂𝐓 𝐅𝐑𝐎𝐌 𝐌𝐘 𝐑𝐄𝐏: I’m thrilled to share with you a new Facebook tool – The Video Creation Kit.

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🔥 MAJOR UPDATE 🔥 If you’ve ever wanted to create video to promote your physical / digital product without having to learn technical software, I’ve got a tool for you…

Video has become one of the most effective ways to connect with customers on mobile, but we know that creating mobile-first video ads is not always easy or approachable.

That’s why we’re introducing new video creation tools that enable you to convert existing images and text assets into mobile-optimized videos with ease: Video Creation Kit and a new video cropping tool.

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🔥 Direct From My Rep 🔥 Upcoming Updates to Ads Reporting and Conversion Events to Better Measure Omni-Channel Outcomes

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 Better reporting = better results! Here’s an update from my rep on how FB is evolving their tracking to allow better understanding of your campaigns.

👉 Share this with your homies.

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We recognize that the way people interact with businesses is becoming increasingly omni-channel.

A person can see an ad on mobile, click to view content on mobile, then complete the purchase transaction on web or offline or sometimes both.

To help you better measure business outcomes across this complex path to purchase, next month, we’ll introduce eight new standard events that are designed to provide an omni-channel view of actions taken across web, app and offline.

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🔥 Direct From My Rep 🔥 Updates to Targeting

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 I’m sure many of you have noticed changes to your targeting. Here’s some insight…

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 Starting today, September 4, we will be updating some of the targeting options that we offer.

Specifically, we will be removing thousands of targeting options to help prevent misuse as announced in August – particularly from exclusion targeting.

This includes limiting the ability to exclude audiences that relate to attributes such as ethnicity or religion.

The changes will roll out throughout the day, so you will likely see these updates fully reflected by September 5.

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🔥 DIRECT FROM MY REP: Holiday Hustle – Planning, Strategy & More 🔥

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If you haven’t started planning, strategizing, and executing some sort of marketing and advertising plan for the holidays…LISTEN UP!

👉 Make sure your advertising friends see this!

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It’s time to start putting away those sandals and pulling out your favorite boots – the holidays will be here before we know it!

Below are some topics that are top-of-mind as we approach Q4.

I want you to be as prepared as possible for the busiest and most competitive time of the year on Facebook.

If Q4 isn’t a priority for your clients, I still recommend applying these strategies and best practices to your evergreen and long term strategies.

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🔥DIRECT FROM MY REP🔥 – Reducing Low-Quality Ads, Split Testing for Campaign Budget Optimization & Grow Your Business with More Engaged App Users

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 𝐑𝐞𝐝𝐮𝐜𝐢𝐧𝐠 𝐋𝐨𝐰-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐀𝐝𝐬 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤

We are expanding on our efforts to reduce links to low-quality experiences and clickbait ads — i.e. those which people consider sensational, spammy, or unexpected — allowing us to show more informative ads instead, and continue to build meaningful connections between people and businesses.

Our expanded enforcement includes disapproving and/or reducing distribution of individual ads with low-quality attributes in our ad auction.

Additionally, multiple ads flagged with low-quality attributes may impact the performance of all ads from that advertiser.

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