All Posts By

David Schloss

🔥 Direct From My Rep 🔥 Improving Pages, Facebook Stories Insights for Pages, Instant Articles, AND much more…

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 Introducing Facebook Stories Insights for Pages

We recently launched Stories Insights to help Facebook Page admins better understand their Stories performance.

Now, you can access metrics such as unique story opens, forward taps, backward taps, forward swipes, and exits for up to 14 days after posting your Story.

Click on the “Stories” section in the left navigation of your Page Insights to view.

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🔥 Direct From My Rep 🔥 Facebook In-Stream Video and New Event Sources for Value-Based Lookalike Audiences

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 New Image Ads for Facebook In-Stream Video Placement

As we continue to grow new areas in Facebook, we continue to assess new opportunities for marketers to reach people where they are engaged.

While in-stream ads have been reserved for video ads to date, we are testing inclusion of image ads within the in-stream video placement for campaigns with the conversion objective.

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🔥 Direct From My Rep 🔥 Turning Images to Videos, Self-Serve Brand Lift and Updates to Lead Ads

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 Improving Authenticity and Transparency for Pages and Instagram Accounts

In June, we introduced a new “Info & Ads” section on Pages to give people more context about the Pages and ads they see on Facebook.

We will soon begin to show additional information within Info & Ads, including a “Page History” section that shows when a Page has merged with another Page, and a “People Who Manage This Page” section which will surface the primary country locations the Page is managed from.

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😯 𝐃𝐈𝐑𝐄𝐂𝐓 𝐅𝐑𝐎𝐌 𝐌𝐘 𝐑𝐄𝐏: I’m thrilled to share with you a new Facebook tool – The Video Creation Kit.

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🔥 MAJOR UPDATE 🔥 If you’ve ever wanted to create video to promote your physical / digital product without having to learn technical software, I’ve got a tool for you…

Video has become one of the most effective ways to connect with customers on mobile, but we know that creating mobile-first video ads is not always easy or approachable.

That’s why we’re introducing new video creation tools that enable you to convert existing images and text assets into mobile-optimized videos with ease: Video Creation Kit and a new video cropping tool.

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🔥 Direct From My Rep 🔥 Upcoming Updates to Ads Reporting and Conversion Events to Better Measure Omni-Channel Outcomes

By | Uncategorized

 Better reporting = better results! Here’s an update from my rep on how FB is evolving their tracking to allow better understanding of your campaigns.

👉 Share this with your homies.

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We recognize that the way people interact with businesses is becoming increasingly omni-channel.

A person can see an ad on mobile, click to view content on mobile, then complete the purchase transaction on web or offline or sometimes both.

To help you better measure business outcomes across this complex path to purchase, next month, we’ll introduce eight new standard events that are designed to provide an omni-channel view of actions taken across web, app and offline.

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